Ad sizes are expressed as the number of columns wide by the number of inches tall (i.e. a “2 x 4” ad is 2 columns wide by 4 inches tall). Multiplying the number of columns by the number of inches gives you the total number of column inches (i.e. a “2 x 4” is 8 column inches). Multiplying the number of column inches by the ad rate gives you the cost of your ad.

 

See the chart to the left for mechanical measurements.

 

Our minimum ad size is 4 column inches. Ads over 17 inches in length with be billed at the full column depth of 21 inches. Our full page size is 11.625” wide by 21” tall.

 

Files should be submitted at a minimum resolution of 300 dpi (dots per inch). Photos and logos taken from the web will generally be 72 dpi and not reproduce well, if at all in newsprint.