Want to reach the Wash U. Community?
We’re Read All Over.®
 
 
Let our graphic designers create your ad for free! Talk with your account exec. for more details.
 
Design Tips
1. Keep your ads simple and uncluttered.

2. Use white space.

3. Ads with 70% illustration or white space and 30% copy are the most effective.

4. Don’t use all caps. Upper and lower case type is easier to read.

5. Use color for more impact.

6. Give each ad a large dominant element or graphic.

7. Use a distinctive logo. Be sure it doesn’t blend with the rest.

8. Best logo placement is bottom right or bottom center of the ad. 

9. Mention sales prices. 

10. Readers should be able to tell at a glance what type of product or service is being offered.
 
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